О времени загрузки рейсов на travel сайтах

"The loading screen exists because when the information is returned to the user as quickly as possible, he or she will often perceive it to be less valuable. It's as if the server didn't put much effort into really finding a great deal. No customer ever actually articulates that; but surveys, customer testing sessions, and most importantly conversion rates support the notion that when a seven or eight second loading screen tells the user that the numbers are being crunched just for this one query, the result is perceived to be more valuable."